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So, Paco had like a hundred extra chickens and zero dollars. He tried that thing everyone does nowpretty filters and motivational quotes on Facebook. It didn't work. Experts told him to "provide value" for six months, but chickens don't stop eating just because you're "building a brand.

I told him, Look, let's just tell the truth. We wrote a post that wasn't "professional." It basically said if you want real chicken and not that supermarket rubber, you better hurry before Paco quits out of spite. He sold them all in one afternoon. It worked because we weren't trying to be nice.

Alright. If you're not selling, heres what I do: Writing that people actually finish reading. Id rather they be upset than bored. And no templates. I use my actual head for thisI don't just fill in the blanks.

But look, I'm not cheap. If you want a McDonalds price, go there. I don't work with just anybody, either. If you're gonna cry about the competition, we probably shouldn't talk. And Im gonna tell you if your stuff is boring. My business depends on you actually making money.

So, if you want to actually make money, reach out. Or don't. Keep selling chickens with sunset photos.