Leonardo

CRM & Automation Systems Consultant

Neodigital • ZZP

May 2025 - Present • 1 yr 2 mos

I design and deploy structured CRM and automation systems for service-based businesses and digital brands. My work focuses on connecting CRM platforms, email systems, APIs, and backend tools into clean, scalable workflows that eliminate manual processes and improve operational efficiency. Core responsibilities include: CRM setup and pipeline architecture API integrations across platforms Lead routing and automation logic Email automation and segmentation systems Workflow development using tools like n8n and Zapier AI-powered automation connected to real business systems I prioritize system reliability, clean data flow, and long-term scalability over temporary fixes.

API Integration & Workflow Developer

Various Clients • Freelance

May 2025 - Present • 1 yr 2 mos

Developed and implemented custom API integrations to connect CRMs, email platforms, payment gateways, databases, and marketing tools into unified automation systems. Built structured workflows to: Automate lead capture and qualification Synchronize data between platforms Reduce manual operational workload Improve tracking accuracy and reporting Specialized in backend automation logic, webhook handling, and structured system design.

Marketing Automation Specialist

Independent • Freelance

May 2025 - Present • 1 yr 2 mos

Designed automated lead generation and follow-up systems using CRM platforms and email marketing tools. Implemented tagging logic, segmentation strategies, pipeline automation, and conversion tracking systems for service-based businesses. Focused on improving response time, follow-up consistency, and sales process visibility.