I will setup your facebook pixel,conversion API,server side tracking with GTM

Is Data the new marketing ??

In this competitive world, data tracking is a critical component of any successful e-commerce business, as it provides the information needed to make informed decisions, improve the customer experience, and drive growth.

Why is facebook pixel needed for your e-commerce business?

Tracking and measuring the performance of advertising campaigns, Optimizing advertising campaigns, Creating custom audiences, Remarketing

Conversions API is a FB Business Tool that lets you share key web and offline events, or customer actions, directly from your server to FB.

What events can FB CAPI track?

Conversions API can track all the same standard events the Facebook Pixel tracks.

But again, with the API, these are server-side events while with the pixel, they are client-side (or browser-side) events.

Why use CAPI?

1. CAPI solves VPNs & ad blockers

2. CAPI is iOS14-friendly

3. CAPI captures important lower-funnel activity

4. CAPI will be necessary when cookies are gone

At last, your business must need a funnel that can grow business like a brand