I will build your loyalty program and help you retain your customers

I'll design a loyalty program that turns first-time customers into repeat ones.

With over a decade in loyalty, CRM, and lifecycle marketing at global brands like Four Seasons, Starbucks, McDonald's, GameStop, and Canadian Pacific Railway, I've built and led loyalty programs that drive real retention not just points systems that sit unused.

Here's what you get:

• A tiered loyalty structure built around your customer base and margins
• Clear points/rewards economics that actually make sense for your business
• A member journey that keeps people coming back
• Real-world insight from programs used by millions of customers

Whether you're launching your first loyalty program or fixing one that isn't working, I bring the same strategic thinking used at some of the world's most recognized brands sized right for your business.

Let's build something your customers actually want to be part of.