I will fix your google ads conversion tracking and enhanced conversions

If your Google Ads conversions look inflated, doubled, or mysteriously stopped last month, the account isn't the problem. The tracking is.

I untangled this on a live account: duplicate Primary conversion actions inflating totals, a broken GCLID pipeline killing offline attribution, and an auth outage silently dropping uploads. Smart Bidding had trained on bad data for weeks.

What I check and fix:

- Duplicate or miscategorised Primary conversion actions distorting totals

- Counting settings (every vs one) wrong for your business model

- Attribution windows that don't match how your sales actually close

- GCLID capture and storage, the most common failure point

- Tag firing, GTM config, consent mode interference

- Enhanced Conversions setup, hashing, match rates

- Offline conversion upload for leads that close later

Premium builds the full pipeline: capture GCLID at form submit, store it against the lead, upload the real conversion when the deal closes. That's what lets bidding optimise toward revenue instead of form fills.

I need: Google Ads access (read is enough to audit), GTM access to fix, and one sentence on what a real conversion means to you.