I will install facebook pixel code and create a custom audience

To better understand your target audience, their demographics, location, and the actions they have taken on your site. You can create custom audience and lookalike audience to hyper-target them to your ad campaign. Track conversion and Return on Investment.

You website admin panel/ Cpanel/ FTP details and access to Facebook Business Page account

Meta CAPI is server-side tracking that sends conversion data directly to Facebook from your server, improving accuracy beyond browser-based Pixel tracking.

Pixel alone loses data due to ad blockers and cookie limits. CAPI ensures you still capture conversions, giving more accurate reporting and better ad optimization.

I set up Meta Conversion API using server-side tracking via Stape.io, fully integrated with your Pixel and GTM for reliable event tracking.

It improves data accuracy, reduces tracking loss, increases ROAS visibility, and ensures Facebook receives more complete conversion data.

Yes, a Stape.io account is required. You can start with the free plan, but higher traffic websites may require a paid plan for stability and higher limits.

I need access to your Stape.io account (free or paid), your Google Tag Manager server container, and if custom domain routing is required, access to your Cloudflare account.

Cloudflare is used to route your tracking through a first-party domain setup, which improves tracking accuracy, increases cookie lifespan, and reduces data loss caused by browsers or ad blockers.